Work to commoditize your complements, this would in turn increase the demand for your products.
In the past, Microsoft flourished as the PC market got commoditized with lower PC prices meaning increased demand and more revenue from OS and software sales for Microsoft. Google is now challenging Microsoft. Google offering word, excel and powerpoint for free is to weaken Microsoft control in OS as these 3 are great application complements to the windows OS.
In the past, Microsoft flourished as the PC market got commoditized with lower PC prices meaning increased demand and more revenue from OS and software sales for Microsoft. Google is now challenging Microsoft. Google offering word, excel and powerpoint for free is to weaken Microsoft control in OS as these 3 are great application complements to the windows OS.
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