Kai Po Che

One of the better hindi movies. Great performances, narration and presentation of a complicated subject. Recommended for viewing. 

Strategy lessons

Work to commoditize your complements, this would in turn increase the demand for your products.

In the past, Microsoft flourished as the PC market got commoditized with lower PC prices meaning increased demand and more revenue from OS and software sales for Microsoft. Google is now challenging Microsoft. Google offering word, excel and powerpoint for free is to weaken Microsoft control in OS as these 3 are great application complements to the windows OS.

Challa connection

At 2:55am on a Thursday morning, I feel happy to find out that the original Challa sung by Gurdas Mann was composed by Late Jagjit Singh. No wonder the song is legendary. Here is a classic recording of Jagjit Singh available for a limited time courtesy BBC: Link

The right Pricing strategy

What is it? Here is a quick snapshot of my nascent understanding. From my readings it is a combination of the following aspects:

0) pricing strategy should be in sync with your marketing strategy and not convey a message which undermines the entire marketing strategy

1) price products based on EVC (economic value to the consumer), never do cost-plus pricing and never indulge in price war

2) always have multiple price point offerings, different price for different segments

3) have the right price metric in place, sometimes bundle products (Mac value meals) or unbundle (airlines)

4) never do anything that gives consumers a hint of unfair pricing, behavioral responses hurt more than you imagine

5) always think about competitive actions never ignore competitive forces from the equation

Pricing

Something about pricing has always interested me, to squeeze the maximum out of your end customer is a fascinating topic if you ask me. A marketeers ability to increase the perceived value of the product in the eye of the customer is critical to charge premium dollars. A good marketeer is one who can successfully shift the perceived value of the product in the eyes of customer to be equal to the objective value of the product.

Love pricing! Would love to help start-ups or SMBs come up with best pricing strategies

Longing to belong

To USA as my heart is still lost somewhere on the dusty streets of India.

Good music comes in waves

Just when I had given up on the quality of music in the last couple of months, I heard Kai Po Che tracks. Just 3 of them and loved them to the core. This one is my current favorite "Meethi Boliyan". I love the word "Sobte"that comes in this song. "Sobte" in hindi means association and in this song means association with buddies for life. Time comes when you want to be with your real sobte of life.

Check this song here:  Meethi Boliyan
Music Director: Amit Trivedi
Lyrics: Swanand Kirkire

Song in my head

Benny Dayal and Shalmali Kholgade nailed it on this one from Race-2. My favorite track these days. The best part is when Shalmali says the word "sharat".

Power of advice

I wish we could all be mature to not offer advice to people in misery or whom we judge are not doing so well. Sometimes a pat on the shoulder, a hug is all they need.